OUTSIDERS BLOG
I Walked Into Someone Else's Gym This Morning. Here's What It Felt Like.
I spent this past weekend in Chicago at the Two Brain Business Summit — a room full of gym owners from across the country who are all trying to build something that matters. Good people. Real conversations. The kind of weekend that sends you home with a full notebook and a head that won’t shut off.
But the moment I keep coming back to didn’t happen in a conference room.
It happened at 5:30 this morning at Moonshot CrossFit on the way to the airport.
Toni and I decided to drop in before we flew home. First CrossFit gym either of us had ever visited outside of Maryland. I found them the night before, paid the drop-in fee, set the alarm.
And then we walked in.
Here’s what I need you to understand: I own a CrossFit gym. I have my CF-L3. I’ve been coaching and training in this sport for years. I know what a 3-rep max back squat is. I know how to pace bike calories. I know CrossFit.
What I didn’t know was *this* CrossFit.
Didn’t know where to put my stuff. Didn’t know the coach’s name. Didn’t know if drop-ins introduce themselves or just blend in. Didn’t know if people talked before class or kept to themselves. For a few minutes, Toni and I just stood there — two people who run a CrossFit gym — waiting for a signal that we belonged in the room.
The coach came over, greeted us, introduced us to the class. We exhaled. Got into the workout — heavy back squats, then a gut-check met-con on the assault bike and goblet squats that had no business being that hard at 5:30 in the morning — and things started to feel normal.
But those first few minutes? That low hum of not knowing where you fit?
I felt it. And I do this for a living.
Here’s where it gets good.
There was a guy training in our class. Kept to himself before the workout. Just another member, as far as we knew. Worked hard, didn’t make a big deal of his presence in the room.
Turned out he was the owner.
No introduction when we walked in. No “hey, welcome to my gym.” He just trained alongside us like everyone else. And honestly — that’s one way to do it. After the workout he came over, we had a great conversation, he showed us around the space. Genuinely good guy. You could tell he’s built something he’s proud of.
But I couldn’t stop thinking about that window. Those first few minutes before we knew who he was. That gap between walking in the door and feeling like you actually belonged there.
Because here’s the truth: most people never make it past that gap.
They feel it, and they don’t come back.
Think about what it actually takes for someone to walk into a CrossFit gym for the first time.
They’ve been thinking about it for weeks. They googled it. Read the reviews. Watched the Instagram. Drove past the building. Talked themselves out of it at least once.
And then one day — they just do it. They show up.
They walk into a room full of people who already know each other. Who speak a language they don’t speak yet. Who have inside jokes and history and friendships they haven’t earned yet. And they have no idea if this room is going to welcome them or just tolerate them.
That’s not a small thing. That takes real courage.
And what happens in the next ten minutes determines whether they ever come back.
At Outsiders, I want to be the gym that gets that right every single time.
Not because it’s good for business — though it is. But because every single person who walks through our doors is trusting us with something personal. The way they feel about their body. Their confidence. Their belief that they can do hard things. They’re handing that to us the moment they step inside.
That deserves more than a nod and a whiteboard.
It deserves a name remembered. A coach who makes them feel seen. A member who says *hey, first time? You’re going to love it here.* A room that makes them feel — before they’ve even touched a barbell — that they made the right call.
I left Moonshot this morning grateful. Grateful for a good workout, a good conversation, and a reminder of exactly what we’re building in Sparks.
A gym where the new person — the one who almost didn’t come, the one who doesn’t know anyone, the one who’s not sure they belong — feels like they were expected.
Like the room is better because they walked in.
If you’ve been thinking about coming to Outsiders, this is me telling you: we see you. We know what it took to get here. And we’ll make it worth it.
If you’re already one of us — you know what to do when the new person walks in.
Go be the reason they come back.
Coach Joe













